The other night while browsing through Etsy and catching up on all the goss in the forums, I stumbled across a post about 'sneak attacks' that a group called The Handmade Movement is doing. Intrigued, I clicked on the link to their website to find out more.
A 'sneak attack' works like this: Everyday at an appointed time, an Etsy shop with few or no sales is announced on the Handmade Movement site. Everyone who wants to participate in the attack then visits the shop to buy an item from it. What a great idea! The shop involved has no idea they are going to be targeted until they get surprised by all the sudden buyers.
And what does the above photo have to do with surprise attacks on Etsy shops? Nothing really, I just really liked this pic (and it came up while searching for images tagged with 'sneak' on Flickr)!